Chris Bradley is a senior partner at McKinsey & Company and serves as a director of the McKinsey Global Institute (MGI), where he leads research on the economic and business issues most critical to the world’s companies and policy leaders. He brings insights from a wide repertoire of industries and 25 years McKinsey experience. He previously led McKinsey’s Strategy & Corporate Finance Practice across Asia and developed many of our firm’s modern strategy frameworks.
Chris helps major institutions make big moves in response to new industry dynamics through enterprise-wide strategic transformation and growth programs, blending strategic pivots and accelerated performance improvement enabled with technology. His recent client work spans software, media, banking, retail, consumer packaged goods, and telecommunications.
Chris leads research on productivity and growth, industrial development, demographics, and the energy transition. His recent publications include: The next big arenas of competition; Dependency and depopulation? Confronting the consequences of a new demographic reality; and The hard stuff: Navigating the physical realities of the energy transition. His series On the Cusp of a new era? offers a provocative view of how the accepted realities that made our world the way it is have irrevocably and profoundly shifted—a discussion he has held with several dozen management teams across the world. In his home market of Australia, he is at the forefront of the debate about how to restore productivity growth.
He is the coauthor of the internationally best-selling book Strategy Beyond the Hockey Stick (John Wiley & Sons, 2018) and originated McKinsey’s Ten Timeless Tests of Strategy.
Chris is a passionate guitar player, skier, and adventure motorcyclist, and a father to three daughters.
Video
"Pixels of Progress: A visual tour of the world with Chris Bradley," McKinsey Global Institute, December 2022
“The art of strategy,” McKinsey Quarterly, October 2013
Published work
“Dependency and depopulation? Confronting the consequences of a new demographic reality,” McKinsey Global Institute, January 2025
“The industries reshaping our global economy,” McKinsey & Company, December 2024
“The next big arenas of competition,” McKinsey Global Institute, October 2024
“Help wanted: The long-term labor tightening trend by country,” McKinsey Global Institute, August 2024
The hard stuff: Navigating the physical realities of the energy transition, McKinsey Global Institute, August 2024
“Help wanted: Charting the challenge of tight labor markets in advanced economies,” McKinsey Global Institute, June 2024
"Investing in productivity growth," McKinsey Global Institute, March 2024
“Generative AI and the future of work in Australia,” McKinsey & Company, February 2024
“Asia on the cusp of a new era,” McKinsey Global Institute, September 2023
“Strategies for Asian business navigating a new era,” McKinsey & Company, September 2023
“Growth rules: Which matter most?,” McKinsey & Company, March 2023
“Pixels of Progress: A granular look at human development around the world,” McKinsey Global Institute, December 2022
“On the cusp of a new era?,” McKinsey Global Institute, October 2022
“The ten rules of growth,” McKinsey & Company, August 2022
“Igniting your next growth business,” McKinsey & Company, July 2021
“The impact of COVID-19 on capital markets, one year in,” McKinsey & Company, March 2021
“Why you’ve got to put your portfolio on the move,” McKinsey Quarterly, July 2020
“The great acceleration,” McKinsey & Company, July 2020
“No longer on autopilot: Lessons for CFOs from COVID-19,” McKinsey & Company, June 2020
“The future of Asia: Decoding the value and performance of corporate Asia,” McKinsey & Company, June 2020
“Getting ahead of the next stage of the coronavirus crisis,” McKinsey & Company, April 2020
“Corporate Asia: A capital paradox,” McKinsey & Company, January 2020
“Why your next transformation should be ‘all in,’” McKinsey Quarterly, October 2019
“Eight shifts that will take your strategy into high gear,” McKinsey Quarterly, April 2018
“Strategy to beat the odds,” McKinsey Quarterly, February 2018
Strategy Beyond the Hockey Stick: People, Probabilities and Big Moves to Beat the Odds, John Wiley & Sons 2018
“Strategy and the art of motorcycle maintenance,” McKinsey & Company, September 2016
“An incumbent's guide to digital disruption,” McKinsey Quarterly, May 2016
“Compete to prosper: Improving Australia's global competitiveness,” McKinsey & Company, July 2014
“Mastering the building blocks of strategy,” McKinsey Quarterly, October 2013
“Are you beating the market?,” McKinsey Quarterly, October 2013
“The strategic yardstick you can't afford to ignore,” McKinsey Quarterly, October 2013
“Beyond the boom: Australia's productivity imperative,” McKinsey Global Institute, August 2012
“Managing the strategy journey,” McKinsey Quarterly, July 2012
“Have you tested your strategy lately?,” McKinsey Quarterly, January 2011
Education
London School of Economics
MSc, Economics
University of New South Wales, Sydney
BSc, Mathematics
BComm (Hons), Finance