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Chris Bradley

McKinsey Global Institute Director and Senior PartnerSydney

Leads research on global economic, business, and tech trends and works on strategic transformations for organizations across sectors

Chris Bradley is a senior partner at McKinsey & Company and serves as a director of the McKinsey Global Institute (MGI), where he leads research on the economic and business issues most critical to the world’s companies and policy leaders. He brings insights from a wide repertoire of industries and 25 years McKinsey experience. He previously led McKinsey’s Strategy & Corporate Finance Practice across Asia and developed many of our firm’s modern strategy frameworks.

Chris helps major institutions make big moves in response to new industry dynamics through enterprise-wide strategic transformation and growth programs, blending strategic pivots and accelerated performance improvement enabled with technology. His recent client work spans software, media, banking, retail, consumer packaged goods, and telecommunications.

Chris leads research on productivity and growth, industrial development, demographics, and the energy transition. His recent publications include: The next big arenas of competition; Dependency and depopulation? Confronting the consequences of a new demographic reality; and The hard stuff: Navigating the physical realities of the energy transition. His series On the Cusp of a new era? offers a provocative view of how the accepted realities that made our world the way it is have irrevocably and profoundly shifted—a discussion he has held with several dozen management teams across the world. In his home market of Australia, he is at the forefront of the debate about how to restore productivity growth.

He is the coauthor of the internationally best-selling book Strategy Beyond the Hockey Stick (John Wiley & Sons, 2018) and originated McKinsey’s Ten Timeless Tests of Strategy.

Chris is a passionate guitar player, skier, and adventure motorcyclist, and a father to three daughters.

Video

"Pixels of Progress: A visual tour of the world with Chris Bradley," McKinsey Global Institute, December 2022

The art of strategy,” McKinsey Quarterly, October 2013

Published work

Dependency and depopulation? Confronting the consequences of a new demographic reality,” McKinsey Global Institute, January 2025

The industries reshaping our global economy,” McKinsey & Company, December 2024

The next big arenas of competition,” McKinsey Global Institute, October 2024

Help wanted: The long-term labor tightening trend by country,” McKinsey Global Institute, August 2024

The hard stuff: Navigating the physical realities of the energy transition, McKinsey Global Institute, August 2024

Help wanted: Charting the challenge of tight labor markets in advanced economies,” McKinsey Global Institute, June 2024

"Investing in productivity growth," McKinsey Global Institute, March 2024

Generative AI and the future of work in Australia,” McKinsey & Company, February 2024

Asia on the cusp of a new era,” McKinsey Global Institute, September 2023

Strategies for Asian business navigating a new era,” McKinsey & Company, September 2023

Growth rules: Which matter most?,” McKinsey & Company, March 2023

Pixels of Progress: A granular look at human development around the world,” McKinsey Global Institute, December 2022

On the cusp of a new era?,” McKinsey Global Institute, October 2022

The ten rules of growth,” McKinsey & Company, August 2022

Igniting your next growth business,” McKinsey & Company, July 2021

The impact of COVID-19 on capital markets, one year in,” McKinsey & Company, March 2021

Why you’ve got to put your portfolio on the move,” McKinsey Quarterly, July 2020

The great acceleration,” McKinsey & Company, July 2020

No longer on autopilot: Lessons for CFOs from COVID-19,” McKinsey & Company, June 2020

The future of Asia: Decoding the value and performance of corporate Asia,” McKinsey & Company, June 2020

Getting ahead of the next stage of the coronavirus crisis,” McKinsey & Company, April 2020

Corporate Asia: A capital paradox,” McKinsey & Company, January 2020

Why your next transformation should be ‘all in,’McKinsey Quarterly, October 2019

Eight shifts that will take your strategy into high gear,” McKinsey Quarterly, April 2018

Strategy to beat the odds,” McKinsey Quarterly, February 2018

Strategy Beyond the Hockey Stick: People, Probabilities and Big Moves to Beat the Odds, John Wiley & Sons 2018

Strategy and the art of motorcycle maintenance,” McKinsey & Company, September 2016

An incumbent's guide to digital disruption,” McKinsey Quarterly, May 2016

Compete to prosper: Improving Australia's global competitiveness,” McKinsey & Company, July 2014

Mastering the building blocks of strategy,” McKinsey Quarterly, October 2013

Are you beating the market?,” McKinsey Quarterly, October 2013

The strategic yardstick you can't afford to ignore,” McKinsey Quarterly, October 2013

Beyond the boom: Australia's productivity imperative,” McKinsey Global Institute, August 2012

Managing the strategy journey,” McKinsey Quarterly, July 2012

Have you tested your strategy lately?,” McKinsey Quarterly, January 2011

Education

London School of Economics
MSc, Economics

University of New South Wales, Sydney
BSc, Mathematics
BComm (Hons), Finance